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Nie znam grupy docelowej i nie widzę “całej” kampanii a jedynie, jak mniemam, jej początek. Jeśli to faktycznie kampania - trzeba poczekać na jej rezultaty. Z artykułu (http://dmm.pinger.pl/m/190124/Geniusz-reklamowy) wynika, Ĺźe zainteresowanie jest spore, więc pomysł jest skuteczny. Większość niestandardowych, przemyślanych, spÄ‚Å‚jnych, profesjonalnie zrobionych i pomysłowych kampanii z pogranicza guerilla marketingu jest skuteczna. To ich podstawowe zadanie. Jeśli faktycznie “zaszumiało” na forach i w komentarzach wokół Gagi Z., jeśli faktycznie pojawiają się emocje, dyskusje, argumenty “za” i “przeciw” to tak, kampania jest skuteczna. Zresztą sam fakt, Ĺźe piszę na temat tej kampanii świadczy o tym, Ĺźe ją zobaczyłem, poznałem i mnie zainteresowała. Będę ją śledził. Nie wiem czy kupię produkt, ale jeśli chodzi o “świadomość marki” pierwszy krok został zrobiony. Tanio, inaczej, śmiesznie, SKUTECZNIE.

Wyświetl posty w kategorii: Blog, Kampanie, guerilla marketing, viral, z Polski

Post został wysłany w dniu: Friday, 28 March, 2008 godz. 10:50 am należy do ketegorii Blog, Kampanie, guerilla marketing, viral, z Polski. Możesz skomentować poniżej. Przed upublicznieniem, Twój komentarz zostanie wysłany do moderacji.

Zobacz komentarze (4) do: “ZauwaĹźalna, więc skuteczna”

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